Practices of Sustainable Designers

Sustainable Floristry

In floristry, sustainable design is just approaching the horizon and unfortunately, is not practiced by most designers.  Because floral design is driven by aesthetics and cost, sustainable practices are not yet perceived to be a mainstream consumer demand.  To complicate things, the supply chain is structured in such a way that product information and knowledge is refined and disseminated based on aesthetics and cost, not on grower information and product management. Even when a designer has the best of intentions, it is sometimes difficult to gather enough information to truly know if a product is sustainable. In an interview last year, I remember being asked if a rose sold in London is more sustainable if it is grown in a local green house or if it is grown in Kenya and shipped to London via the Dutch flower markets. This of course was a trick question because it is probably…

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